Known for her bold and boundary-pushing fashion photoshoots,
Kim Kardashian has once again raised the bar with her latest SKIMS campaign.
In one of the steamy shots, Kim flaunts her figure in a revealing black faux leather bikini as she reclines on the back of a handsome male model. To complete the look, she pairs the stylish swimwear with knee-high booties and matching gloves that cling to her biceps, all of which sport a glossy sheen to match the bikini.
Fans of Kim Kardashian and fashion enthusiasts alike can get their hands on this striking collection when it launches on Tuesday at 9 PM PST/12 PM EST. Keep an eye out for these daring and fashion-forward pieces that are sure to make a bold statement.
Well, well, well: The 42-year-old queen decided to grace her Instagram followers with a glimpse of the sizzling new faux leather and scuba swim collection from her shapewear brand.
In another one of her innovative snapshots, Kim showcased her bold style by donning a faux leather string bikini. The photo captured her lying on the floor, surrounded by two models. Kim couldn’t help but brag about her upcoming swimwear collection in her Instagram Story, describing it as the “boldest swim ever” for unforgettable summer moments.
Just last week, Kim shared her journey to success with SKIMS and revealed that her passion for shapewear began during her teenage years. In an interview with Time magazine, she explained how she would often purchase shapewear and resort to dyeing it with coffee or tea to match her olive skin tone. Frustrated by the lack of options that catered to diverse skin tones, Kim decided to create shapewear for all women, leading to the birth of SKIMS.
To recognize her influence in the business world, Time magazine chose to feature Kim on one of their Most Influential Business covers for SKIMS. The issue will be available on newsstands starting this Friday.
Reflecting on her journey to fame, Kim admitted that she initially felt uncertain about the direction of her career almost two decades ago. She recalled making licensing deals with various companies that seemed contradictory, such as partnering with a cupcake brand while promoting a weight-loss pill.
All attention centered on her as she confidently flaunted her voluptuous figure, standing side by side with a group of equally striking models.
Three is company: She paired fashionable swimwear with matching knee-high boots that glistened and fitted gloves that extended to her biceps.
Vibes: Kim exuded a captivating aura in a petite black bikini made of faux leather while she gracefully reclined on the back of an attractive male model.
Snuggling close: She playfully struck a variety of poses with the attractive gentleman.
Creating a scene: The mesmerizing person struck a pose on a balcony with a stunning view of the pool.
Adding variety: The brown looks were also showcased by the models.
Fascinating: The photoshoot exuded a strong aura of sensuality.
Great news! The new collection will be available for purchase this Tuesday at 9PM PST/12PM EST.
No joke: Kim gave a sensual gaze towards the lens.
She fearlessly performs her own daring feats: In heels, she astonishingly ascended a ladder.
The celebrity took to her Instagram Story to proudly announce the arrival of our most daring swimwear collection yet, perfect for creating unforgettable summer memories.
Captivating: She continues to expand her reign
Prepared for the spotlight: In addition, she documented the process of having her make-up done on her Instagram Story.
Skims has revolutionized the fashion industry by breaking the mold and expanding its product range from underwear and shapewear to loungewear, swimwear, tees, and dresses. This transformation has not only impacted the brand’s success but has also changed the perception of the business world towards it. The founder of Skims, Jens Grede, expressed his delight in the brand’s achievements, stating, “I feel like, OK, I did it.”
When we analyze Skims’ performance in numbers, it becomes evident that the brand has experienced remarkable growth. Established in late 2019, Skims reported a staggering $500 million in revenue last year, surpassing expectations by 25% and exceeding its 2021 earnings by 80%, which were already 90% higher than the previous year.
Despite a decline in underwear sales in 2023, Skims has remained resilient and buoyant. Jens Grede proudly announced an 86% year-over-year increase in intimate apparel sales in April. This indicates that Skims continues to thrive even during challenging market conditions.
Underpinning Skims’ success is its rising valuation. In January 2022, the privately held brand secured a significant round of funding, resulting in a valuation of $3.2 billion. This figure represents a doubling of its previous valuation in just nine months, highlighting the brand’s remarkable growth trajectory.
Skims’ journey reflects a triumph in redefining the fashion industry and disrupting conventional norms. By embracing inclusivity and expanding its offerings, the brand has positioned itself as a leader in the market. With its continuous upward trajectory, Skims is set to achieve even greater milestones in the future.
Business woman: This news comes merely a week following her candid discussion about the triumph of her fashion line, SKIMS, where she also revealed her longtime contemplation on designing shapewear since her teenage years.
In an interview with Time magazine, the clever fashionista disclosed her little secret of customizing her shapewear to suit her unique olive complexion. Kim confessed that she would purchase shapewear and ingeniously dye it using coffee or tea, ensuring a perfect match with her skin tone.
This resourceful approach not only allowed her to overcome the lack of suitable options in the market but also highlighted her knack for fashion experimentation. As evident in her SKIMS/Fendi collaboration, Kim effortlessly demonstrates her ingenuity and impeccable style.
Introducing a remarkable venture: SKIMS originated as a result of the desire to create inclusive shapewear for women of every shape and size.
Kim is not just limited to clothing, she also dabbles in swimwear! SKIMS, the brand that has taken the fashion world by storm, has now graced the cover of Time’s Most Influential Business issue. This exciting news was announced on Tuesday, and fans can grab this special edition when it hits newsstands this Friday.
Co-Founder Jens Grede praises Kim Kardashian as an exceptional creative collaborator. According to Grede, having a distinct perspective on the world and a recognizable aesthetic are crucial qualities for a successful creative director. He emphasizes the importance of being well-versed in popular culture.
When Kardashian initially saw the packaging design for Skims, she didn’t feel it aligned with her personal style, prompting a redesign. Grede credits Kardashian with the brilliant idea of featuring Snoop Dogg and his grandkids in the Christmas campaign and casting the actresses from White Lotus for another project. He admires her ability to skillfully navigate and shape popular culture.
