### The Struggle Between Credibility and Virality in Media

In the world of media and entertainment, there’s often a debate about what is more important: credibility or virality. This topic was recently explored by podcast host Shannon Sharpe, who discussed his own experiences regarding this issue.

#### Unexpected Virality

Shannon Sharpe revealed that he often has little control over the virality of his interviews. During a conversation with former NFL player Cam Newton, Sharpe recalled how one of his interviews went viral unexpectedly.

He was surprised to discover that a seemingly casual conversation was gaining massive attention. Although he initially thought the impact of the interview would be limited, the final result proved otherwise, surpassing even some of the most-watched interviews on his podcast.

This phenomenon of virality is not always within the control of content creators. Sometimes, the spontaneity and authenticity of a conversation can resonate in such a way that it captures public attention far beyond initial expectations.

Sharpe noted that if he had mic’d up his guest from the start of the interview, the impact might have been even greater. However, virality is not always predictable or controllable.

#### Credibility as a Fundamental Pillar

Despite the allure of virality, Sharpe emphasizes the importance of credibility. For him, it’s crucial that guests are able to share their stories without interruptions or preconceived judgments. This philosophy is a cornerstone of his approach to interviewing. Sharpe highlights that as a host, his primary goal is to allow guests to express their viewpoints freely.

Sharpe discussed how he respects the guests’ space and avoids cutting them off, which fosters a more genuine and open conversation. He mentioned instances where his approach has been criticized, such as when he asked Amanda Seales a question about her experience with racism. Although some felt he should have pushed back more, Sharpe’s intention was to facilitate a meaningful discussion rather than impose his own views.

#### Navigating the Intersection of Credibility and Virality

Sharpe also addressed how the intersection of credibility and virality can impact a podcast’s reputation. He shared an example involving comedian Cat Williams, whose interview on his podcast generated significant buzz.

Williams came prepared with detailed responses and evidence, which Sharpe found admirable. However, Sharpe was also aware of the ripple effects that such high-profile interviews can have, including potential backlash and scrutiny.

In discussing his approach to interviews, Sharpe acknowledged the challenges of balancing virality with maintaining a credible and respectful platform. He expressed a desire for guests to have the opportunity to share their stories in a way that feels authentic and unfiltered. Despite the potential for controversy or backlash, Sharpe remains committed to creating an environment where guests feel heard and valued.

#### The Impact of High-Profile Interviews

The conversation also touched on the broader impact of high-profile interviews on public perception and media dynamics. Sharpe noted that when prominent figures like Cat Williams or Monique appear on his podcast, there is often an expectation of controversy or sensationalism.

However, Sharpe’s goal is to provide a space where guests can discuss their experiences honestly, without unnecessary sensationalism.

Sharpe’s approach has led to both praise and criticism. While some appreciate his focus on letting guests speak freely, others argue that he should push back more or challenge his guests more directly.

Nonetheless, Sharpe remains committed to his philosophy of allowing for genuine conversations, even if it means facing criticism or navigating complex dynamics.

#### Conclusion

In summary, Shannon Sharpe’s reflections highlight the ongoing tension between credibility and virality in media. While virality can bring significant attention and success, Sharpe emphasizes that maintaining credibility and providing a platform for authentic conversations is equally important.

His approach underscores the value of creating meaningful and respectful dialogues, even in a media landscape often driven by sensationalism and rapid viral trends.